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Originally, his work involved creating a series of templates on the platform that reflected the design elements of the printed magazine. (The two companies also share a connection in Pop-Up Magazine, where Ratliff is an editor.) “As a media organization looking to get started, they were the ones who understood the problems and situations you’re going to run into differently than a pure technology company might,” he said. Working with people with a background in magazines and publishing didn’t hurt either. Jim Ray, technology director for the magazine, said they were looking for a content management system that gave them flexibility to create stories that are beautiful on the web without having to reinvent the process for native apps in iOS or Android.
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OctoCalifornia Sunday Magazine has used the Atavist software since launching last fall. Ratliff said The Atavist Magazine is planning to introduce a metered paywall next month. Now users will be able to sell individual stories or implement a digital subscription system for their work using the platform. One of the benefits for individual writers using Atavist was the revenue you could generate off sales of an ebook.
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The tiered system will continue with the revamped Atavist software, starting at free and moving up to $250/month, which now includes more monetization options at higher levels. For individuals, it’s more likely you’re pulling photos from Flickr or other media available off the web. If you’re a company like The Weather Channel or Esquire, you have access to photographers as well as developers who can build on top of the platform with CSS. In changing its software, the company recognized its old platform may not have served the needs of all its users. “There’s an expectation now that it doesn’t have to be painful to publish stuff online,” Ratliff said. Since the software can output everything from article layouts to ebooks to entire magazines, users wanted more control over the layout of their work, he said. Ratliff told me they wanted to change the CMS to make it less template driven and give users more freedom to shape their stories. (The Creatavist name is now being retired in favor of just “Atavist,” while the magazine formerly known as “The Atavist” will now be “The Atavist Magazine.” These are the necessary branding gymnastics you must endure as a “platisher.” Apologies for using that offensive term.) Media companies like Boston public radio station WBUR used Creatavist as a sort of project-based CMS, which let them flex out features they couldn’t use with their own platform. June 5, 2013Atavist rolled out a tiered version of its software under the Creatavist name in 2013, letting users move up the ladder from free to paid options offering improved features and customization. But the marketplace for online publishing has only continued to grow with newer entrants like Medium and Svbtle. A step aside from free publishing tools like WordPress, Blogger, or Tumblr, Atavist was aimed more at longform features than the daily blogging cycle. When Atavist launched in 2011, the company wanted to distinguish itself as a tool for writing made by writers. But the creation experience wasn’t fun, and we thought we could do that,” he said “We felt like we had a very powerful system you could do a lot with. The drag-and-drop function lets you tinker with assets as well as design elements, letting users create block quotes or parallax effects, for example. The software supports media from places like YouTube, Vimeo, Twitter, and Soundcloud. Stories are assembled with a Lego-like structure where text, photos, audio files, and social media embeds are sorted and stacked on one another. The new version of the Atavist publishing software is based around building blocks. “At a basic level, it allows someone who is not a programmer to create a story online that looks beautiful,” he said. The platform has more than 26,000 users, ranging from individual writers and colleges to companies like The Weather Channel and Esquire. Atavist aims to give individuals and small organizations similar tools to produce writing for phones, tablets, or ebook readers, Ratliff said. As people have become more accustomed to reading online, larger publishers are focusing developers and designers on creating more immersive and intimate reading experiences. September 10, 2012That’s one reason the software maker and magazine publisher has relaunched its web-based platform with an emphasis on simplicity and customization.